Job Posting: Marketing & Community Lead

Introduction to the Marketing & Community Lead Role

In today's dynamic landscape, businesses seeking to establish a unique identity need a powerful marketing and community lead. At Tipsy Tiger, we are excited to present an opportunity that merges creativity with strategy to elevate our brand. As a sensory-led brand rooted in quiet luxury and playful refinement, we invite candidates eager to help us create a community around our products and storytelling.

About Tipsy Tiger

Tipsy Tiger is not just a brand; it is an experience. Our mission is to invite individuals into a unique mood rather than simply selling a product. We are a brand that emphasizes consideration and collectibility, blending sophistication with a hint of wildness. This ethos is interwoven into everything we do, making it essential to find the right marketing & community lead who aligns with our values and vision.

The Role's Responsibilities and Expectations

Social Media & Community Engagement

• Plan, create, and schedule social media content across key platforms

• Write captions and stories that align with Tipsy Tiger’s voice and aesthetic

• Engage daily with followers, customers, and aligned brands

• Grow and nurture an authentic, style-forward community

• Identify trends and moments that feel on brand—not performative

Wholesale & Retail Lead Support

• Identify and research aligned wholesale accounts and stockists

• Support outreach to retailers (DMs, emails, follow-ups)

• Track leads, conversations, and opportunities

• Help maintain brand consistency in wholesale-facing materials

Brand Coherence & Market Presence

• Act as a brand steward—ensuring all outward-facing content aligns with Tipsy Tiger’s visual and tonal standards

• Identify markets, pop-ups, and retail opportunities aligned with the brand

• Support market planning, applications, and light procurement/logistics coordination

Launch & Campaign Support

• Support product launches from a marketing and content perspective

• Assist with campaign planning, timelines, and execution

• Coordinate content drops, announcements, and storytelling across channels

Email & Owned Marketing

• Develop and schedule email campaigns (launches, features, storytelling, wholesale updates)

• Help grow and engage the email list with content that feels personal and refined

Influencer, Media & Partnerships

• Identify and engage aligned influencers, creators, and tastemakers

• Support gifting programs and collaborations

• Research and develop partnerships with complementary brands, venues, and experiences

• Assist with media outreach and brand features

What We’re Looking For

• Strong eye for aesthetic, tone, and brand coherence

• Experience with social media content creation and engagement

• Comfortable balancing creativity with organization and follow-through

• Interest in lifestyle, fragrance, beauty, food, design, or hospitality

• Excellent written communication skills

• Self-directed, curious, and proactive

• Values thoughtful growth over hype

Experience in wholesale, marketing, or community roles is an asset—but taste, judgment, and alignment matter more than years on a resume.

Ideal Candidate Profile

The ideal candidate for this position possesses a blend of creativity and analytical skills, with an innate ability to connect with diverse audiences. They should have experience in marketing strategies that foster community engagement and drive commerce effectively. Collaboration, enthusiasm, and a passion for storytelling should be at the core of their professional identity. As a remote/hybrid role, adaptability and self-motivation are key to success in a contract or part-time capacity, with a view towards growth.

Why Join Tipsy Tiger?

By joining Tipsy Tiger as the marketing & community lead, you will not only join a passionate team but become part of a brand that values stories, connections, and the sheer joy of creativity. We invite you to apply if you are ready to step into a role that promises both challenge and opportunity in a playful and unique environment.

How To Apply

Send us:

• A brief introduction

• Links to social accounts, projects, or brands you’ve worked on

• Anything that shows your taste, voice, or eye for detail

If you are excited by the prospect of leading marketing initiatives and fostering community at Tipsy Tiger, we encourage you to take the leap. Together, we can create something extraordinary. Embrace the chance to shape our narrative and help us grow in a way that is engaging, authentic, and delightfully tipsy!